{"id":957,"date":"2021-10-19T14:03:55","date_gmt":"2021-10-19T12:03:55","guid":{"rendered":"https:\/\/kmu-buergschaften.ch\/datenschutzerklaerung\/"},"modified":"2022-02-21T09:15:54","modified_gmt":"2022-02-21T08:15:54","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/kmu-buergschaften.ch\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"

With this <\/span>data protection declaration, <\/span><\/b>we provide information on what personal data we process, for what purpose, how and where, in particular in connection with our <\/span>https:\/\/kmu-buergschaften.ch\/-Website <\/span><\/b>and our other services. This privacy policy also informs you about the rights of persons whose data we process.<\/span>\u00a0<\/span><\/p>\n

Special, supplementary or further data protection declarations as well as other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply to individual or additional offers and services.<\/span>\u00a0<\/span><\/p>\n

1. C<\/span>ontact addresses<\/span><\/span>\u00a0<\/span><\/h3>\n

Responsibility for the processing of personal data:<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

B\u00fcrgschafts-Support AG<\/span><\/b>
\nc\/o\u00a0Cautionnement\u00a0romand<\/span>
\nAv. Louis-Ruchonnet\u00a016<\/span>
\n1003 Lausanne<\/span>\u00a0<\/span><\/p>\n

admin@buergschafts-support.ch<\/span><\/a>\u00a0<\/span><\/p>\n

We point out if there are other persons responsible for processing personal data in individual cases.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

2. P<\/span>rocessing of personal data<\/span><\/span>\u00a0<\/span><\/h3>\n

2.1 Terms<\/span><\/span><\/strong><\/p>\n

<\/b>Personal data <\/span><\/span>is any information relating to an identified or identifiable person. A <\/span><\/span>data subject <\/span><\/span><\/strong>is a person abo<\/span>ut whom personal data is processed. <\/span><\/span>Processing <\/span><\/span><\/strong>includes <\/span><\/span>any <\/span><\/span>handling of personal data, <\/span><\/span>regardless of the <\/span><\/span>means and procedures used, <\/span>in particular the<\/span> storage, disclosure, acquisition, collection, deletion, storage, modification, destruction and use of pers<\/span>onal data.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

2.2 Legal basis<\/span><\/span><\/span><\/b>
\n<\/span><\/p>\n

We process personal data in accordance with Swiss data protection law, such as in particular the <\/span><\/span>Federal<\/span><\/span><\/a> Data Protection <\/span><\/span>Act<\/span><\/span><\/a> (FADP) and the <\/span><\/span>Ordinance to the Federal Data Protection Act<\/span><\/span><\/a> (FD<\/span>PA).<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

2.3 Nature, scope and purpose<\/span><\/span><\/strong><\/p>\n

We process the personal data that is <\/span>required to <\/span><\/b>provide our services in a permanent, user-friendly, secure and reliable manner. Such personal data may in particular fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales, contract and payment data.<\/span>\u00a0<\/span><\/p>\n

We process personal data for the <\/span>duration that is <\/span><\/b>required for the respective purpose(s) or by law. Personal data whose processing is no longer necessary is anonymised or deleted. Persons whose data we process <\/span>generally <\/span><\/i>have the right to have their data deleted.<\/span>\u00a0<\/span><\/p>\n

As a matter of principle, <\/span><\/i>we only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons, for example for the performance of a contract with the data subject and for corresponding pre-contractual measures, in order to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.<\/span>\u00a0<\/span><\/p>\n

In this context, we process in particular information that a data subject <\/span>voluntarily and himself or herself <\/span><\/i>provides to us when contacting us – for example, by letter, email, contact form, social media or telephone – or when registering for a user account. We may store such information, for example, in an address book or with comparable tools. If you transmit personal data to us via third parties, you are obliged to guarantee data protection vis-\u00e0-vis such third parties and to ensure the accuracy of such personal data.<\/span>\u00a0<\/span><\/p>\n

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of providing our services, insofar as and to the extent that such processing is permitted for legal reasons.<\/span>\u00a0<\/span><\/p>\n

2.4 Processing of personal data by third parties, including abroad<\/span><\/span><\/strong><\/p>\n

We may have personal data processed by commissioned third parties or process it jointly with third parties and with the help of third parties or transmit it to third parties. Such third parties are in particular providers whose services we use. We also ensure appropriate data protection for such third parties.<\/span>\u00a0<\/span><\/p>\n

Such third parties are <\/span>generally located <\/span><\/i>in Switzerland and in the European Economic Area (EEA). However, such third parties may also be located in <\/span>other states and territories on earth<\/span><\/a> as well as elsewhere in the universe, provided that their data protection law guarantees adequate data protection in the <\/span>opinion of the Federal Data Protection and Information Commissioner<\/span><\/a> (FDPIC), or if adequate data protection is guaranteed for other reasons, such as through a corresponding contractual agreement, in particular on the basis of standard contractual clauses, or through a corresponding certification. Exceptionally, such a third party may be located in a country without adequate data protection, provided that the data protection requirements for this, such as the express consent of the data subject, are met.<\/span><\/p>\n

3. R<\/span>ights of data su<\/span>bjects<\/span><\/h3>\n

Data subjects whose personal data we process have the rights under Swiss data protection law. These include the right to information as well as the right to correction, deletion or blocking of the personal data processed.<\/span>\u00a0<\/span><\/p>\n

Data subjects whose personal data we process have a right of appeal to a competent supervisory authority. The supervisory authority for data protection in Switzerland is the <\/span>Federal Data Protection and Information Commissioner<\/span><\/a> (FDPIC).<\/span>\u00a0<\/span><\/p>\n

4. D<\/span>ata security<\/span><\/h3>\n

We take appropriate and suitable technical and organisational measures to ensure data protection and data security in particular. However, despite such measures, the processing of personal data on the Internet can always have security gaps. We can therefore not guarantee absolute data security.<\/span>\u00a0<\/span><\/p>\n

Access to our online offer takes place via transport encryption (SSL \/ TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers indicate transport encryption with a padlock in the address bar.<\/span>\u00a0<\/span><\/p>\n

Access to our online offer is subject – as is <\/span>basically <\/span><\/i>any use of the Internet – to mass surveillance without cause and without suspicion as well as other surveillance by security authorities in Switzerland, the European Union (EU), the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police agencies and other security authorities.<\/span>\u00a0<\/span><\/p>\n

5. U<\/span>se of the website<\/span><\/h3>\n

5.1 Cookies<\/span><\/b>\u00a0<\/span><\/p>\n

We may use cookies on our website. Cookies – both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data stored in your browser. Such stored data need not be limited to traditional cookies in text form. Cookies cannot run programs or transmit malware such as Trojans and viruses.<\/span>\u00a0<\/span><\/p>\n

Cookies can be stored temporarily in your browser as “session cookies” when you visit our website or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when you close your browser. Permanent cookies have a specific storage period. In particular, they enable us to recognise your browser the next time you visit our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.<\/span>\u00a0<\/span><\/p>\n

You can deactivate or delete cookies in full or in part in your browser settings at any time. Without cookies, our website may no longer be fully available. We actively request your express consent for the use of cookies – if and to the extent necessary.<\/span>\u00a0<\/span><\/p>\n

In the case of cookies used for performance and reach measurement or for advertising, a general objection (“opt-out”) is possible for many services via the <\/span>Network Advertising Initiative<\/span><\/a> (NAI), <\/span>YourAdChoices<\/span><\/a> (Digital Advertising Alliance) or <\/span>Your Online Choices<\/span><\/a> (European Interactive Digital Advertising Alliance, EDAA).<\/span>\u00a0<\/span><\/p>\n

5.2 Server log files<\/span><\/span><\/strong><\/p>\n

We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, website last accessed in the same browser window (referer or referrer).<\/span>\u00a0<\/span><\/p>\n

We store such information, which may also constitute personal data, in server log files. The information is necessary to provide our online offer permanently, user-friendly and reliably and to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.<\/span>\u00a0<\/span><\/p>\n

5.3 Tracking pixel<\/span><\/span><\/strong><\/p>\n

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels – including those from third parties whose services we use – are small, usually invisible images that are aut<\/span>omatically retrieved when you visit our website. Pixel counters can be used to collect the same information as server log files.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

6. S<\/span>ocial media<\/span><\/h3>\n

We are present on social media platforms and other online platforms in order to be able to communicate with interested persons and inform them about our offer. Personal data may also be processed outside of Switzerland and the European Economic Area (EEA).<\/span>\u00a0<\/span><\/p>\n

The General Terms and Conditions (GTC) and Terms of Use as well as data protection declarations and other provisions of the individual operators of such online platforms also apply in each case. These provisions inform in particular about the rights of data subjects, which include in particular the right to information.<\/span>\u00a0<\/span><\/p>\n

7. S<\/span>uccess and reach measurement<\/span><\/h3>\n

We use services and programmes to determine how our online offering is used. For example, we may measure the success and reach of our online offering and the impact of third party links to our website. We can also, for example, test and compare how different versions of our online offer or parts of our online offer are used (“A\/B test” method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen content that is particularly in demand or make improvements to our online offer.<\/span>\u00a0<\/span><\/p>\n

When using services and programmes for performance and reach measurement, the Internet Protocol (IP) addresses of individual users must be stored. IP addresses are <\/span>always <\/span><\/i>shortened in order to comply with the principle of data economy and to improve the data protection of visitors to our website through the corresponding pseudonymisation (“IP masking”).<\/span>\u00a0<\/span><\/p>\n

When using services and programmes for performance and reach measurement, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximate – location. <\/span>As a matter of principle, <\/span><\/i>user profiles are only created pseudonymously. We do not use user profiles to identify individual visitors to our website. Individual services with which you are registered as a user can, if necessary, assign the use of our online services to your profile with the respective service, whereby you usually had to give your consent to this assignment in advance.<\/span>\u00a0<\/span><\/p>\n

We use in particular:<\/span>\u00a0<\/span><\/p>\n

<\/b>Google Analytics:<\/strong><\/span><\/span><\/a> Success and reach measurement; Google Analytics-specific information on data protection: Measurement also across different browsers and devices <\/span><\/span>(cross-device tracking) <\/span><\/span><\/strong>as well as with pseudonymised Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA in <\/span><\/span>exceptional cases, <\/span><\/span>“Data protection”<\/span><\/span><\/a>, <\/span><\/span>“Browser add-on to deactivate Google Analytics”.<\/span><\/span><\/a>\u00a0<\/span><\/span><\/p>\n

Google Tag Manager:<\/strong><\/span><\/span><\/a> Integration and management of services for performance and reach measurement as well as other services from Google and third parties; information on data protection can be found in connection with the integrated and managed services.<\/span><\/span>\u00a0<\/span><\/p>\n

8. S<\/span>ervices from thir<\/span>d parties<\/span><\/h3>\n

We use third-party services in order to be able to provide our offer in a permanent, user-friendly, secure and reliable manner. Such services may also be used to embed content on our website. Such services – for example, hosting and storage services, video services and payment services – require your Internet Protocol (IP) address, as such services cannot otherwise transmit the corresponding content.<\/span>\u00a0<\/span><\/p>\n

For their own security, statistical and technical purposes, third parties whose services we use may also process data in connection with our offer as well as from other sources – including cookies, log files and counting pixels – in aggregated, anonymised or pseudonymised form.<\/span>\u00a0<\/span><\/p>\n

We use in particular:<\/span>\u00a0<\/span><\/p>\n

8.1 Audiovisuelle Medien<\/span><\/b>\u00a0<\/span><\/p>\n

We use third party services to enable the direct playback of audiovisual media such as music or videos on our website.<\/span>\u00a0<\/span><\/p>\n

We use in particular:<\/span>\u00a0<\/span><\/p>\n

YouTube<\/strong>:<\/span><\/span><\/a> Videos; Provider: Google (among others in the USA); YouTube-specific information on data protection: <\/span><\/span>“Data Protection and Security Centre”<\/span><\/span><\/a>, <\/span><\/span>“My data on YouTube”<\/span><\/span><\/a>.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

8.2 Advertising<\/span><\/span><\/strong><\/p>\n

We use the possibility of displaying targeted <\/span>advertising for our offer on <\/span><\/b>third parties such as social media platforms and search engines.<\/span>\u00a0<\/span><\/p>\n

We would like to use such advertising in particular to reach people who are interested in our offer or who already use our offer (<\/span>remarketing <\/span><\/b>and <\/span>targeting<\/span><\/b>). For this purpose, we may transmit corresponding – possibly also personal – information to third parties who enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website <\/span>(conversion tracking)<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Third parties with whom we advertise and where you are registered as a user may be able to assign the use of our offer to your profile there.<\/span>\u00a0<\/span><\/p>\n

We use in particular:<\/span>\u00a0<\/span><\/p>\n

Google Ads:<\/span><\/span><\/a><\/strong> search engine advertising; Google Ads-specific privacy disclosures: advertising based on, inter alia, search queries, using different domain names – <\/span>in particular doubleclick.net<\/span>, googleadservices.com and googlesyndication.com – for Google Ads, <\/span><\/span>“Advertising” (Google)<\/span><\/span><\/a>, “<\/span><\/span>Why do I see a certain ad?”.<\/span><\/span><\/a>\u00a0<\/span><\/span><\/p>\n

9. F<\/span>inal provisions<\/span><\/h3>\n

We have created this data protection declaration with the <\/span>data protection generator<\/span><\/a> of <\/span>Datenschutzpartner.<\/span><\/a>\u00a0<\/span><\/p>\n

We can adapt and supplement this data protection declaration at any time. We will inform about such adjustments and additions in an appropriate form, in particular by publishing the respective current data protection declaration on our website.<\/span>\u00a0<\/span><\/p>\n

This data protection declaration is an unofficial machine translation of the German original.<\/span><\/i>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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<\/b>Google services<\/strong>:<\/span><\/span><\/a> Provider: Google LLC (USA) \/ Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: <\/span><\/span>“Privacy and security principles”<\/span><\/span><\/a>, <\/span><\/span>data protection statement<\/span><\/span><\/a>, “<\/span><\/span>Google is committed to complying with applicable data protection laws<\/span><\/span><\/a>“, “<\/span><\/span>Guide to data protection in Google products<\/span><\/span><\/a>“, <\/span><\/span>“How we use data from websites or apps on or in which our services are used” (information from Google)<\/span><\/span><\/a>, <\/span><\/span>“How Google uses cookies<\/span><\/span><\/a>“, “<\/span><\/span>Personalised advertising” (activation \/ deactivation \/ settings).<\/span><\/span><\/a>\u00a0<\/span><\/span><\/p>\n